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Secoin participated in sharing at the HuBa Businessman Cafe Conference with the theme - Building a developed Vietnamese brand, reaching out to the world
August 10, 2024, at Rex Hotel - City. Ho Chi Minh City, Ho Chi Minh City Business Association (HUBA) successfully organized a program to celebrate the 8th anniversary of HUBA Business Cafe with the theme "Building a developed Vietnamese brand, reaching out to the world". Secoin attended as one of the speakers demonstrating the success story of building a national brand, bringing impressive shares about the journey of bringing Vietnamese art products to more than 60 countries across 6 continents.
Ms. Vo Thi Lien Huong, representative of Secoin Joint Stock Company, shared impressive stories about the journey of bringing Vietnamese artistic encaustic tile products to the international level. With a 114-year tradition of Vietnamese cement tile history, Secoin has succeeded in bringing this unique product to the high-end market segment in the world.
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• Quality and uniqueness: Secoin has conquered the international market with outstanding product quality, combined with unique patterns, imbued with Vietnamese cultural identity.
• Authenticity and willingness to buy: Secoin's encaustic tile products are completely handmade by skilled artisans, bringing true value and appreciation from customers.
• Sustainable development: Secoin is actively participating in the global green supply chain, providing sustainable, environmentally friendly products, in line with general development trends.
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Besides, experts share multi-dimensional perspectives
In addition, the program also has the participation of many prestigious speakers, sharing multi-dimensional perspectives on building Vietnamese brands:
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• Dr. Ho Xuan Huong: A brand is not just a name but also an invaluable asset of a business. Building a national brand requires methodical investment and long-term strategy.
• Mr. Nguyen Quoc Ky: The tourism industry needs to create unique experiences and added value to attract customers. Professionalism is the core factor to build a successful tourism brand.
• Mr. Ashish Thukral and Mr. Aaron Liu: Bringing a Vietnamese brand to the world is a marathon process that requires perseverance and persistence. Businesses need to understand the culture and tastes of each market to build appropriate strategies.
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Vietnam's national brand has made significant strides in recent years, contributing to enhancing the country's image and promoting goods exports. However, for Vietnamese brands to truly shine on the world economic map, there needs to be consensus from the business community, government and people. Building and protecting a national brand is a long-term process, requiring perseverance and constant effort.
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The 8th anniversary program of HUBA Entrepreneur Cafe brought useful information and profound perspectives on building a Vietnamese brand. Thereby, affirming the important role of the brand in the sustainable development of businesses and the country.
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