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Secoin participated in sharing at the Workshop "Soft Internal Power" Development Solutions for Vietnamese businesses in the context of green trade
June 27, 2024 - Workshop "Solutions to develop "Soft Internal Strength" for Vietnamese businesses in the context of Green Trade" co-organized by Saigon Giai Phong Newspaper and SCC took place this morning in Ho Chi Minh City . The program has the participation of many leading industry experts, businesses, central and local agencies, etc., focusing on discussing solutions to develop soft internal resources for Vietnamese businesses in the context of green trade.
The workshop focused on discussing solutions to help Vietnamese businesses improve their competitiveness in a context where green trade is becoming increasingly important. The panelists shared practical experiences and proposed practical solutions to help Vietnamese businesses develop their brands, build soft internal resources and enhance their position in domestic and international markets.
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Ms. Vo Thi Lien Huong, General Director of Saigon Secoin Joint Stock Company, gave a presentation sharing on the topic "Brand development of Vietnamese enterprises in the context of green trade: Challenges and opportunities for businesses ". Ms. Huong said that Secoin is a pioneer enterprise in the field of art tile production in Vietnam, always focusing on sustainable brand development. Secoin art tile products are rich in traditional values, meeting the criteria of high quality, uniqueness and authenticity.
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Secoin cement tile brand with a tradition since 1910. This is a pure Vietnamese product that is highly appreciated for its unique artistic value from the hands of Vietnamese artisans and for its historical and cultural values over many generations. generation. Currently, the product is available in many countries around the world such as Spain, Morocco, Mexico, Brazil, etc. During the past time, we have been making efforts to affirm our name, as well as spread Spread the Vietnamese brand to the world.
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Sustainable trade occurs when the commercial exchange of goods and services creates social, economic and environmental benefits consistent with the fundamental principles of sustainable development (such as creating economic value; reducing poverty and inequality; conserving and reusing environmental resources). Besides, the 4 national brand criteria include product quality, uniqueness, authenticity, and willingness to buy the product. The soft internal strength of the business is highly appreciated. At Secoin, the uniqueness is cooperating with famous designers in the world, providing standard, environmentally friendly products, preserving the traditional culture of the nation... With handmade products, I find it very effective and receives a lot of attention from international customers.
The workshop received high appreciation from the attending delegates. This is a practical activity that contributes to raising awareness of Vietnamese businesses about the importance of green trade and supporting businesses in building sustainable development strategies.
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