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Secoin participates in the CEO Forum 2025 – Pioneering New Pathways for Vietnamese Enterprises Amid Global Trade Turbulence
On May 21, 2025, in Ho Chi Minh City, the CEO Forum 2025, themed “Strategic Solutions for Vietnamese Enterprises Amid the Trade War,” brought together over 500 business leaders, economic experts, and government representatives. Secoin – a leading company in the field of artistic tiles and green building materials – was honored to participate and contribute its voice at the event.
Representing Secoin, Ms. Võ Thị Liên Hương – Chief Executive Officer – shared practical solutions from the perspective of a Vietnamese export enterprise facing stringent trade barriers, particularly in the U.S. market, where new tariffs have reached up to 46%.
Ms. Võ Thị Liên Hương, CEO of Secoin, shared her experience in expanding into new markets.
At the forum, Ms. Hương emphasized:
“Beyond adapting to global policy changes, Vietnamese enterprises must proactively create competitive advantages through product innovation, compliance with international green standards, and building interconnected ecosystems within the supply chain.”
Secoin also presented its sustainable development model currently being implemented, which includes:
Investing in environmentally friendly technologies and production processes.
Diversifying export markets to avoid overdependence on a single region.
Actively engaging in green initiatives and public–private partnerships to enhance the global presence of Vietnamese products.
Participation in the CEO Forum 2025 provided Secoin with an opportunity to promote a spirit of innovation, strengthen ties within the Vietnamese business community in navigating challenges, and affirm its pioneering role in green transformation and national brand building.
“Beyond adapting to global policy changes, Vietnamese enterprises must proactively create competitive advantages through product innovation, compliance with international green standards, and building interconnected ecosystems within the supply chain.”
Secoin also presented its sustainable development model currently being implemented, which includes:
Investing in environmentally friendly technologies and production processes.
Diversifying export markets to avoid overdependence on a single region.
Actively engaging in green initiatives and public–private partnerships to enhance the global presence of Vietnamese products.
Participation in the CEO Forum 2025 provided Secoin with an opportunity to promote a spirit of innovation, strengthen ties within the Vietnamese business community in navigating challenges, and affirm its pioneering role in green transformation and national brand building.
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